Your Social Media Marketing Efforts May Be Limited!
If you don’t have a social media marketing strategy to guide your business, there’s a good chance you’ll be inconsistent with what you do. If you have multiple accounts, you can end up with a “mixed up” of post and risking your social media brand identity.
1.SOCIAL MEDIA MARKETING CAMPAIGN CREATION
What’s the difference between social media marketing strategy and a social media marketing campaign? It’s simple! A strategy should always be created to guide your business before creating a campaign.
A strategy should always aim to build your online brand presence, engage your company’s audience, and evaluate your performance in all social media channels. How can you help your audience? Your answer to this question will be a great start for a social media marketing strategy that can get you closer to your goal.
If you don’t have any idea on how to structure a strategy, follow the O-TA-SM-T shortcut: Objective, Target, Audience, Social Media Channels, and Tools. Once you have identified these details, you can start analyzing and create a connection with your target audience without a wall in mind.
This is when you get to know your audience, discover what they are looking for, and how your services or products can help them. Find out which social media channels the majority of your target audience use very often and engage with them there. Once you know what your audience wants, you can tailor a social media marketing campaign to give them exactly what they’re looking for.
With now a strategy in mind, you can create a marketing-focused social media campaign. You’l have already discovered what your target audience wants, you’ll be able to introduce your services or products in the best way possible. Make sure to support your campaign with the right data in mind.
Always remember, you get ti know your target audience through your strategy but you will gain followers through your campaign. Putting effor into the proper execution of your social media marketing campaign will help you get the most of your marketing efforts.
2. YOU HAVEN’T DONE A SOCIAL MEDIA ASSESSMENT
You don’t really need a degree to do an assessment on your business, you just need to fill the charts with data! We’ve created a social media assessment document for you to have a greater understanding where you’re at in terms of ROI and social media presence from before and right now.
An assessment helps identify where a business stands in social media, why their strategy is not working , and the work that needs to be done to make improvements. If you do an assessment correctly, you’ll get to know the strengths and weaknesses of your social media marketing efforts.
3. INTERACT WITH YOUR AUDIENCE!
One-sided relationships never work—and it’s the same in social media. If you’re not engaging with other users through your social media accounts, you will not be able to form a relationship with them. In business, one thing I’ve learned is that making great relationships is very important.
4. NOT CHECKING YOUR SOCIAL MEDIA ALL THE TIME
Businesses who actively respond to messages have a better chance of getting and holding onto customers or clients than those who don’t.
According to AdEspresso’s article, The Importance of Responding to Customers Quickly on Social Media: “Users of Facebook pages expect to be responded to within 24 hours and Twitter users within 2 hours.” If it takes you a long time to respond—a couple of hours is such a long time when you have a complaint!—you risk losing business.
That’s why it’s important to have an auto-responder when you’re out of the office or if your business is closed. It will give people who reach out an idea of when they can expect a response from you.
This is also one reason why BOT automation is very popular now a days. BOTS can be programmed to respond to your inquiries in an instant you press the send button. If you’re interested in such technology, you should definitely email us at: firstname.lastname@example.org
5. YOU SKIPPED MAKING A SOCIAL MEDIA POLICY
Having a social media policy is very important, especially if you have a lot of people working for you. This is true not just for social media managers but for the entire company.
Here’s a scenario. Let’s say you’re the owner of a booming salon. One of your employees posts a degrading message to his or her social media account about one of your clients. This could hurt your business in a big way! Setting a policy of what is acceptable and unacceptable behaviour in social media will help your business maintain its credibility online and offline.
6. YOUR POSTS ARE NOT ENGAGING ENOUGH
This is perhaps one of the biggest reasons why your social media strategy may not be working.
People like awesome content. Who likes a monotonous post that oozes with promotion? That’s like watching a commercial over and over again and you don’t have a choice but to turn off the TV—or in this case, to unfollow the page or otherwise disengage. Add some variety to your posts.
From our experience, the funnier your post, the better the chance it will be shared and liked!
7. YOU DON’T HAVE A SOCIAL MEDIA CALENDAR
A social media calendar will help you be consistent with your social media campaigns. This is very handy when you have multiple social media channels—and even if you don’t, it will serve as a reminder for holidays and events each month. We will provide one to you at the end of this article
8. YOUR CONTENT IS HARD TO FIND
Having great content will not make much difference if no one can see it. If you want to engage and attract more users to your brand, make hashtags part of your content.
Hashtags have come a long way from being just a musical symbol! Most, if not all, social media channels use hashtags—they help users find specific posts about a topic they’re looking for. They can also be used to categorize your posts. For some, they can help content stand out or encourage a community around a unique hashtag, like #ThisIsWhyIWrite or #KeystoneGraphicDesigns.
However, just as using hashtags gives you different opportunities to connect, using too many can start to look unprofessional. If half a post is made up of hashtags, it won’t be interesting and your audience might get the idea that you’re in dire need of likes or follows. “Too much of something is bad enough,” as the Spice Girls song says.
What’s the right balance? I suggest including a minimum of two hashtags, or a maximum of five if they’re short. And only use those that are related to your post.